ITV Rebrand

ITV Creative

  • Client: ITV
  • Director: Tony Pipes
  • Executive Producer: Jill Findlay
  • Music & Sound Design: Echoic Audio

We were entrusted with a monumental project, creating music and sound design for the entire suite of five ITV channels.

The brief was complex, requiring the audio to align with each channel's unique branding and aesthetic, while also spanning a range of genres to reflect ITV's diverse audience.

In total, we composed and delivered 32 idents, each complete with full sound design.