ITV Creates

ITV Creative

Sleek beats and vibrant melodies intersect in this smorgasbord of modern musical tropes for ITV Creates. Composed as a series of idents for their fresh broadcast aesthetic, the mini scenes are soundtracked by varying interpretations of R&B, downtempo, future-garage and hip-hop, to name a few.

Brought together by a signature Echoic twist, this audio tapestry pushes the ITV brand to centre stage.