Hulu ID – Be Obsessed

Alice Isaacs

Alice Isaac’s highly imaginative spot for streaming service Hulu is a love-letter to cut n’ paste ‘zine culture. It was logical for us to match the nostalgic feel of the visuals with our own love letter to the great musical cut n’ paste culture - hip-hop. Looping up sunny soul samples and dusty drum breaks, it’s a golden era beat as feel-good as the action on screen.

Music+Sound Awards 2023
Finalist - Best Original Composition in a TV Trailer or Promo