HOKA – Anacapa

  • Client: HOKA
  • Design & Direction: Steelworks
  • Music & Sound Design: Echoic Audio

Such a short and distinctive spot for HOKA's modernist sneaker design called for a soundtrack to match. Where Steelworks artfully cut between contrasting elemental features and the product in question, we followed suit with snappy transitions between different synth treatments to give a disorienting but strangely cohesive end result.