ASUS Gaming Is Creating

The Mill

  • Client: ASUS
  • Production: Mill+
  • Directors: Bradley Fletcher & Georgia Paes
  • Music & Sound Design: Echoic Audio

This futuristic animation promoting the hi-tech gaming hardware from ASUS and Republic Of Gamers is led by an AI stylised voice-over which required a sleek, synth-driven soundtrack with a scope as epic as the virtual experiences the product promises. With a subtle touch of tension and release, the composition was shaped to inspire excitement while appealing to a more mature audience compared to the typical image of a young gamer.