Johnnie Walker – Xordinaire

Bulletproof

  • Client: Johnnie Walker
  • Design & Direction: Bulletproof
  • CGI: Inertia Studios
  • Installation: L'Atelier
  • Music & Sound Design: Echoic Audio

It was clear from the animation alone this mobile-oriented advert for Johnnie Walker wasn't going to be the typical branding you'd expect for premium whisky. Bulletproof's dynamic, elegant world-building was an inspiring springboard for a dreamy, romantic score, while the foreground elements such as the deconstructed whisky barrel generated lots of ideas for evocative sound design.