Ikea – Wood

New Presence

  • Client: Ikea
  • Design & Direction: New Presence
  • Music & Sound Design: Echoic Audio

Subtlety was the key with the soundtrack for this Ikea advert, using minimal strings and delicate glockenspiel notes to accompany the story of wood on its journey from tree to table. The environmental message bedded into the narration called for a sensitive approach to the mood of the music, while the everyday sound design was handled with a light touch in line with Ikea’s clean and minimalist approach to branding.