Aardman and IBM team up in this supercharged advert directed by Gavin Strange. Strictly for winners only, the breakbeat-inspired track fuses acid basslines and futuristic bitcrushed engines, while high frequency glitches make your head spin and your heart thump. Luscious pads and an aspirational piano unfurl as the cars cross the finish line, lifting you above the competition and into the clouds.
- Client: IBM
- Creative Agency: Aardman
- Director: Gavin Strange
- Music & Sound Design: Echoic Audio
