To create you must first destroy, and that’s especially true in this commercial for Roger Dubois, directed by Unit Motion Design. Muted rumbles and dense sonic booms are punctuated by explosive crunches and realistic eruptions. Interweaved with high-frequency sound design shimmers and pounding kickdrums, this dynamic commercial draws to a close with an ethereal vocal.
- Client: Roger Dubuis
- Design & Direction: Unit Motion Design
- Music & Sound Design: Echoic Audio
