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Adidas E Ball

« Hisense Infinity H30 Star Wars: The Last Stand »

Bending the rules of the Universe, this spot for Electronic Arts is an explosive journey through supernovae, blackholes, and modernity. Paralleling the Big Bang, the trap/EDM influenced soundtrack starts soft and atmospheric, before a cataclysmic explosion occurs. The viewer is plunged into the 21st century, represented by a bass-heavy hip-hop beat and a roaring crowd. The spot resolves with a strike of the ball whilst a dense, resonant hit tails off.

  • Client: Electronic Arts
  • Director: Raj Davsi
  • Creative Agency: The Mill+
  • Music & Sound Design: Echoic Audio

Promax Global Excellence Awards

Gold

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