Bending the rules of the Universe, this spot for Electronic Arts is an explosive journey through supernovae, blackholes, and modernity. Paralleling the Big Bang, the trap/EDM influenced soundtrack starts soft and atmospheric, before a cataclysmic explosion occurs. The viewer is plunged into the 21st century, represented by a bass-heavy hip-hop beat and a roaring crowd. The spot resolves with a strike of the ball whilst a dense, resonant hit tails off.
- Client: Electronic Arts
- Director: Raj Davsi
- Creative Agency: The Mill+
- Music & Sound Design: Echoic Audio
Promax Global Excellence Awards
Gold
