Apple Beats Studio Buds

Builders Club

  • Client: Beats By Dre
  • Design & Direction: Builders Club
  • Sound Design & Mix: Echoic Audio

As a global TV commercial featured during half-time for the NBA matches, all eyes and ears were on this vibrant project for Beats By Dre's new Studio Buds. Working around the featured track 'Late At Night' by Roddy Ricch, we created the sound design elements that help drive the narrative and surrealist, modernist animation that promotes the product as an immersive listening experience.