D&AD - I Wish I'd Done That

As the ident unfolds we see mechanical wooden structures and inner workings come to life all made from the pencil itself. We meticulously recorded a huge amount of playful wooden sounds to match this unique visual concept.

Find out more on our process page.

Client D&AD
Creative Agency Wieden & Kennedy
Production Nexus Productions
Animation & Direction Factory Fifteen
Music & Sound Design Echoic